What is up Growth Hackers,
Kyrill Krystallis here with another one.
*TLDR included at the bottom of the post
This is a method I’d posted in the Whatsapp groups some time ago but I thought I’d take the time rn (right-now) to expand on things further.
Linkedin had recently released its “Events” module which allows individuals to schedule out their own events & invite up to 1000 per people per week to them.
In addition to the above, Linkedin is also known for having its “Live” module which allows content creators to host their own live streams on Linkedin.
As per the previous few weeks, Linkedin has really loosened up the requirements necessary to get Live access meaning that just about anyone can get it
Pair up the two, and you basically have a Live session & an organic marketing channel for it.
It’s also super important to note that all Events have an inbuilt Linkedin Lead Gen Form which gives you access to approx. 70% of all attendees emails.
Clicking on download exports all emails into a CSV format along with First Names & Last Names.
So what’s the point of all this?
What am I trying to get to?
The point is that last time I tried running a Linkedin Event for a zoom webinar, we had an approximate 10% attendance rate.
25 attended out of the total 246 attendees.
One of the key concepts of marketing lies in simplifying the customer journey AS MUCH AS POSSIBLE.
“Market to them on the platform that they are on right now; don’t move them from Linkedin to Facebook to Email…”
Meaning that if the event was a Linkedin Live as opposed to a Zoom meeting then it’d be safe to assume that the attendance rate could be a whooping 40% (15% higher) as opposed to the minimal 10%. (25 attendees)
I’ll be testing this further in the upcoming week and will report my findings below.
TLDR: I am assuming that if you create a Linkedin event with a Linkedin Live attached to it then the attendance rates are to be significantly higher as opposed to when you try to drive them off the platform.
Worst case, I just end up with an additional 250 qualified emails.